The Worldwide Home Fitness Products Industry is Projected to

DUBLIN–(BUSINESS WIRE)–The “Global Home Fitness Products Market (2022-2027) by Type, Channels, End-Users, Price Point, Geography, Competitive Analysis, and the Impact of Covid-19 with Ansoff Analysis” report has been added to’s offering.

The Global Home Fitness Products Market is estimated to be USD 11.29 Bn in 2022 and is projected to reach USD 19.57 Bn by 2027, growing at a CAGR of 11.63%.

Market dynamics are forces that impact the prices and behaviors of the Global Home Fitness Products Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Home Fitness Products Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The report analyses the Global Home Fitness Products Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Home Fitness Products Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst’s Proprietary competitive positioning tool.

Market Dynamics


  • Increasing Prevalence of Obesity
  • Government Initiatives to Promote Healthy Lifestyle
  • Sedentary lifestyles and hectic schedules led to the adoption of home fitness equipment


  • High Cost of Equipment
  • Alternatives to Home Workout


  • Development of Multipurpose Equipment and Connected Fitness Device Technology
  • Increasing Disposable Income in Emerging Economies


  • Limited Space and Maintenance

Market Segmentations

The Global Home Fitness Products Market is segmented based on Type, Channels, End-Users, Price Point and Geography.

  • By Type, the market is classified into Accessories, Cardiovascular Training Equipment, Strength Training Equipment, and Medicine Ball.
  • By Channels, the market is classified into Dealers, Online, and Retail.
  • By End-Users, the market is classified into Households, Apartment, and Gym in Apartment.
  • By Price Point, the market is classified into Low, Mid, and Luxury.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Companies Mentioned

  • Adidas
  • Amer Sports
  • Brunswick
  • Chattanooga
  • Corepump
  • Cybex International
  • Fitness World
  • Fitnessathome
  • HOIST Fitness System
  • Icon Health & Fitness
  • Johnson Health Tech
  • JTX Fitness
  • Keiser
  • Life Fitness
  • Louis Vuitton
  • Nautilus
  • NOHrD & WaterRower International
  • NordicTrack
  • Octane Fitness
  • Peloton
  • Pent
  • Precor
  • Proform
  • Star Trac
  • Technogym
  • Tonal
  • TRUE Fitness Technology
  • Vectra Fitness
  • York Barbell

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